Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing.
PPC is one of the types of paid search. It’s similar to SEM (search engine marketing) but can also include display advertising (cost-per-click based), and affiliate advertising.
Some benefits of having PPC Campaigns
Maximum sales
Higher ROI
Increased profit
More targeted clicks for less cost
Valuable keyword and ad analysis
Enhanced brand visibility and traffic to your website